Catering market highlights prominently in our country

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"In 2021, the revenue growth of China's catering industry slowed down. The national catering revenue totaled 4,689.5 billion yuan, up by 18.6%; The catering revenue of units above designated size was 1.043.4 billion yuan, up 23.5 percent year on year." Recently, the relevant person in charge of the China Hotel Association said when interpreting the "2022 China Catering Industry Annual Report" (hereinafter referred to as the "Report"). The "report" by the China Hotel Association jointly issued by Xinhuanet, including the catering industry statistical annual report, the catering industry leader enterprise leader index, the industry overall operating situation analysis, listed companies analysis, catering entrepreneur confidence index analysis and excellent business cases collection of six parts. "The report" shows that in 2021, the 31 provinces (autonomous regions, municipalities) in mainland China's dining industry development index showed a growth trend, the turnover and the number of stores increased year-on-year. Hot pot industry and tea industry overall show growth trend, barbecue industry scale growth is obvious. Compared with other forms of business, fast food industry growth trend is moderate. Especially, as an emerging industry, a large number of supporting standards are lacking. Under the background of advocating standardization in all walks of life, the prepared dishes industry may usher in a "standard tide" in the near future.

Increased store and brand expansion rate

According to reports, in 2021, the development of the national catering industry has recovered to a certain extent, but due to the impact of the novel coronavirus pneumonia epidemic, the annual growth rate of catering revenue has slowed down and has not completely returned to the pre-epidemic level. Where, 1— In March, due to the overall stability of the epidemic situation, restaurants in various regions resumed orderly operation, and the income of the catering industry increased significantly and reached the annual growth peak in March. Since April, affected by the epidemic, the normal operation of the catering industry has been affected to some extent, and the growth of operating revenue has slowed down.

However, the pace of store and brand expansion is up from 2020. According to the report, the operating environment of the catering industry in 2021 is stable on the whole, and the expansion speed of stores and brands is improved compared with last year. Industries will continue to play a key role in stabilizing employment and promoting employment. Tight supply chains prompt companies to speed up the construction of central kitchens and breeding bases.

As the epidemic situation in 2021 is generally stable and the operating environment is relatively stable, the overall number of stores of the surveyed enterprises increased compared with last year, and the store layout and expansion speed picked up. A total of 56.8 per cent of respondents clearly said they had more stores than in the same period last year.

"Report" shows that among the surveyed enterprises, the enterprises with less than 50 stores are the most, accounting for 50.3%; It has 50. Enterprises with 99 stores and more than 500 stores accounted for 14.7%, tied for second place; Have a hundred. Companies with 199 stores accounted for 8 percent, ranking third.

It is worth mentioning that the epidemic and sudden changes in the international situation have aggravated the supply chain tension, and many catering enterprises have realized the importance of building their own supply system. According to the report, 27.8 percent of the surveyed companies have breeding bases, an increase of 6.2 percentage points year-on-year.

& other; On the street side; Is the main layout selection

The relevant person in charge of China Hotel Association said that there were 169 enterprises participating in the survey, involving more than 50,000 stores and more than 800 brands. Among them, about 86 percent of enterprises with operating revenue of more than 20 million yuan in 2021 and about 69 percent of enterprises with operating revenue of more than 100 million yuan in 2021.

The report pointed out that 56.2% of the survey enterprises chose first-tier cities in mainland China; Second-tier cities in mainland China accounted for the largest proportion, 62.7%, followed by third-tier cities in mainland China (33.1%), Hong Kong, Macao and Taiwan (3.0%), and overseas or other regions (7.7%).

The survey results of "Report" show that the survey enterprises with On the street side; Is the main layout selection, the proportion of layout selection is 61%; Shopping malls, shopping centers layout ratio of 55%; The proportion of community layout was 32.5%; The proportion of internal layout of enterprises and organs was 22.5%; The proportion of tourist attraction layout was 15.4%; The proportion of other locations was 5.3%.

In the survey enterprises, the proportion of each main business type is roughly distributed: dinner enterprises account for 27.8%, hot pot enterprises account for 24.3%, group meal enterprises account for 18.9%, fast food and snacks enterprises account for 16.6%, Japanese food, western food and barbecue enterprises account for 11.8%, and other business types of enterprises account for 0.6%.

Looking forward to standards for prepared dishes

The report noted that consumption of prepared dishes has accelerated. The recent National Day holiday saw a surge in sales of prepared dishes, becoming a new favorite among young people who stay at home and go camping. In addition to traditional prepared dishes, many large catering companies are also joining the industry.

According to the report, the development of Chinese prepared dishes is in the early stage and the prospect of industrial development is very broad. According to industry estimates, prepared dishes will have a 700 billion yuan market in the next 10 years, with a penetration rate of 15%. 20%, is a very promising blue ocean market. However, as an emerging industry, the quality of prepared vegetables is uneven due to the lack of a clear and unified definition of the prepared vegetables industry and the absence of relevant supervision and production standards. In addition, the diversity of prepared vegetable products and complex materials also challenge the collaborative ability of enterprise supply chain. In this regard, experts say that the establishment of national standards should be accelerated if the prepared dish industry is to achieve high-quality brand development. Now, many in the industry are also calling for standards on prepared dishes.

"Report" also shows that in the whole catering industry, for the cooking process, service process, dish making, kitchen utensils, new occupations, new forms of business and other fine projects need to strengthen the formulation of standards, improving the relevant standards has become the internal requirements of the high-quality development of the industry. The popularity of prepared dishes and take-out industries has become the standardization of the catering industry. Catalyst; . The catering industry is about to usher in the standardization development. The Golden Age. .

& other; Green carbon reduction; Go mainstream

In the Report, “ Digitization; Food and beverage, “ Green carbon reduction; The content draws attention from the industry.

Under the background of advocating the development of digital economy, digital catering services have developed rapidly in the past two years. According to the "2020—2021 China Take-out Industry Development Report" released by China Hotel Association, the online take-out market scale reached 664.62 billion yuan in 2020, with a year-on-year growth of 15%; The number of online food delivery users reached 456 million, up 7.8% year on year. In the context of the development of digital economy and the normalization of the epidemic, the size and scale of the online food delivery market continues to grow, while disputes and problems about food delivery keep emerging.

An official from the China Hotel Association said that for the catering industry, in addition to actively using low-carbon and environmentally friendly equipment, reducing food waste can also make a great contribution to green development.

The supply chain ushered in a period of rapid development

According to incomplete statistics from China Hotel Association, in 2021, investment and financing events related to the catering supply chain account for nearly 20%, and the financing amount is generally at the level of 10 million, 100 million yuan or even higher, which shows that the supply chain industry has attracted much attention from the industry.

In addition, according to the survey data of this year's catering report, enterprises concerned about the development of supply chain account for nearly 60%, ranking the second. This is closely related to the rapid development of the prepared dishes industry. With complex materials and diversified products, prefabricated vegetables have high requirements for transportation and storage, and correspondingly high demand for supply chain.

Accelerating market subsidence requires enterprises to make efforts to extend the depth of supply chain in order to support the expansion demand of sinking market.

The catering industry is treading on thin ice during the epidemic. A complete, smooth and safe supply chain is like snowmobile. Anti-skid chain , escort for the enterprise.

Rescue policy to be strengthened

& other; cost Or the primary factor affecting the development prospects of enterprises. In the survey, most of the surveyed enterprises made it clear that Cost factors such as ingredients, manpower and rent. It has the greatest impact on the confidence of the future development of the catering industry, followed by. Macroeconomics; And; The epidemic situation. Factor.

Enterprises want to implement; Reduce fees. And; employment Two big aspects. The research set up 13 legal and regulatory factors that may affect the future confidence in the development of the catering industry. According to the survey results, Rent relief The most prominent demand, accounting for 66.27%, followed by “ Guarantee employment of enterprises (support for stable employment, social security relief and rebate, training support, employee protection subsidies, etc.); And; Tax relief , accounting for 63.91% and 63.31%, respectively.

The above results show that the implementation of the rescue policy still needs to be strengthened at the front line. Relevant business authorities should introduce corresponding incentive systems, such as the assessment index of the policy implementation, the policy implementation tour inspection team, etc., to effectively ensure that enterprises can enjoy the dividend of the rescue policy.

& other; Cross-border development; Speed up

What is “ Cross-border development; ? Guangzhou Restaurant, Tongqinglou, Wangshunge and other dinner enterprises involved in the field of prepared dishes, time-established. The dog doesn't care. Selling Western-style coffee is called. Soft crossover; Refers to catering enterprises in the main business mode to open up a new road.

another; Hard crossover; , refers to non-catering enterprises to join the catering circuit, such as China Post opened a coffee shop. Park Shin Education ” Plans to open a chain of fast food restaurants.

Cross boundary regardless; Soft and hard; The main purpose is to break the game and improve efficiency.

The relevant person in charge of China Hotel Association said that in the future, the catering industry is not so simple as traditional food and drink, but more likely to be a platform industry based on the basic function of catering service + theme culture + consumption experience. Cross-border cooperation and cross-border development will become the common practice, which will drive a new round of transformation of the catering industry.

Under the background of the normalization of the epidemic and the popularity of new catering industries such as prepared dishes and tea drinks, more enterprises may join in the cross-border development tide of catering industry.

The person in charge believes that those leading enterprises with strong capital and large scale have advantages in brand, resources and other aspects at the beginning of cross-border, and their advantages in cross-border fields. Blank; It will soon be made up, even more than some enterprises in this field, which will intensify the competition in the catering industry and accelerate the industry shuffle.